Story Gatherings | Nashville, Tennessee

Embracing a New Way of Marketing with AJ Hassan

Embracing a New Way of Marketing with AJ Hassan

At STORY, we’ve been saying for years now that a story’s greatest power is not in its ability to convert, but in its ability to connect, and when it comes to achieving conversion in the long term by leading with connection first, few marketers do that better than AJ Hassan. AJ is an Emmy-winning executive creative director who works with creative teams to help businesses and brands infuse their message with life and relevancy.