Does the word ‘marketing’ immediately throw up red flags, where you feel like someone is just trying to sell something to you?
AJ Hassan understands better than most how to make advertising just a little more human.
At STORY, we’ve been saying for years now that a story’s greatest power is not in its ability to convert, but in its ability to connect, and when it comes to achieving conversion in the long term by leading with connection first, few marketers do that better than AJ Hassan.
AJ is an Emmy-winning executive creative director who works with creative teams to help businesses and brands infuse their message with life and relevancy.
As you share and promote your work (or the work of others), how can we focus on connection? Take a listen to hear how AJ does it.