Jason Jaggard on redeeming cliché

The idea of redeeming cliché — adding value to the stuff we already know — is an important part of storytelling, and it’s one I’m glad Jason knows how to highlight in his work. What oftentimes holds us back isn’t so much that we don’t know what to do — it’s that we do know, we just don’t do it. That’s why Jason says integrity is the missing ingredient for a lot of our stories: the simple conviction to do the things we say we’re going to.

Jason is the founder of Novus Global, a tribe of elite executive coaches who work with Fortune 500 Companies, Professional Athletes, World Renowned Artists and Multimillionaire Business Leaders to create lives, teams and companies that go beyond high performance. He is also the cofounder of The Apprenticeship Program, a 9-month executive coaching certification program that trains individuals to design life-changing conversations for high performing leaders.