Storytelling + Behavioral Science with David Paull

David is in the “why” business, understanding why people do or do not do something. Understanding this ‘why’ helps his clients become better storytellers.

He and his team combine research, behavioral science, and research to really understand how to tell stories that resonate. He’s passionate about crafting stories across all mediums and is always eager to share what he’s learned along the way.

“All effective storytellers, whether they know it or not, deploy behavioral science principles in the stories that they’re crafting.”

David is co-founder and CEO of Engagious, a messaging and research consultancy that helps craft, test, and refine stories and content. David’s work has taken him from Hollywood to Capitol Hill, Silicone Valley to the Heartland, and all points in between.  You can find him at https://www.dialsmith.com/

Take a listen.